In a world where customers and employees care more than ever about how companies behave, being part of the Good Business Charter (GBC) sends a powerful message: we’re serious about doing business the right way.

Here at Make Me A Plan, we are now part of this charter, so here’s why we think it’s important...

The GBC isn’t just another badge for the website footer. It’s a practical commitment to responsible business practices across ten key areas, including fair pay, prompt payment of suppliers, responsible tax practices, diversity and inclusion, and environmental responsibility. In short, it’s about building a business that people can trust.  Why it matters.

1. Trust builds loyalty.
Customers increasingly want to support businesses that align with their values. When a company is accredited by the Good Business Charter, it shows transparency and accountability. That reassurance can be the difference between someone choosing you over a competitor.

2. It strengthens your recruitment potential.
Top talent isn’t just looking for a salary; they’re looking for purpose. GBC accreditation signals that you take employee wellbeing, fair pay, and ethical leadership seriously. That can help attract and retain motivated people who are proud to work for you.

3. It improves business relationships.
Paying suppliers promptly and operating responsibly creates stronger partnerships. In challenging economic times, being known as a fair and reliable organisation goes a long way.

4. It future-proofs your business.
Regulation and expectations around ESG (Environmental, Social and Governance) are only increasing. The Good Business Charter provides a clear framework that helps businesses stay ahead of the curve.

How to promote your GBC accreditation

With customers:

• Display the GBC logo prominently on your website, social media profiles, email signatures, and marketing materials.
• Write a short blog or create a video explaining what accreditation means in practical terms — not just that you have it, but how it shapes your decisions.
• Share real stories: for example, how prompt payment supports small suppliers or how your diversity initiatives make a difference.
  
  

With employees:

• Announce accreditation internally and explain what it means for them.
• Link GBC commitments to everyday behaviours and company values.
• Involve teams in ongoing improvements, sustainability initiatives, volunteering days, or wellbeing programmes.
  
  

Ultimately, joining the Good Business Charter isn’t about ticking boxes. It’s about embedding fairness, responsibility, and integrity into the DNA of your organisation — and showing the world you mean it.


PS If you want to stimulate your brain outside of the workplace, check out the Philosopher-in-Residence blog – out fortnightly on Thursdays, courtesy of Make Me A Plan’s Principal Planner, Anna Pascoe. Browse the latest edition